TV is a major part of our lives. We gather together around our big screens to watch big shows and big events. Yet somehow, the overall experience of TV has continued to stagnate. Until now. It all starts by recognising that apps are the future of television. Netflix, TED, 3NOW, iTunes — apps are quickly becoming how we watch today. So we built a foundation around this vision — with an operating system called tvOS and innovative ways to connect with your screen. This is Apple TV. This is where television is headed.
Apps are the future of television. Think about it. On your mobile devices and computers, you already use apps such as Netflix, NBA and iTunes to watch TV. And that’s exactly where TV in the lounge room is headed. Apps have liberated television. They allow you to make individual choices about what you want to watch. And when and where you want to watch it. With Apple TV and its powerful tvOS, developers are creating experiences that will change what you expect from your big screen, making your TV feel as personal as your iPhone or iPad.
iTunes movies. Netflix and 3NOW. Live sports and news. And so much more. If it’s worth watching, there’s definitely an app for that.
The App Store makes its TV debut. Think big, exciting games. Apps that turn your lounge room into a fitness studio or a classroom. Even multiperson experiences that redefine family game night. We can’t wait to see where developers take this.
With the advent of iPhone and iPad, many of the big innovations and newest technologies have focused on the small screens that fit in our pockets or that we carry in our hands. But it’s time our big screens share in that technology and get an equally innovative experience. With Apple TV and tvOS, a redesigned interface and the Apple TV Remote with Touch surface, there’s never been a better time to be a TV.
Your TV screen is all the way across the room. That’s why the experience of using Apple TV is designed to let you feel like you’re interacting directly with your TV, not separated from it.
Touch forever changed how we interact with our phones. Now it comes to the remote. Use your thumb on the Touch surface of the Apple TV Remote to scroll, select and navigate your TV screen effortlessly.
Get access to the best 1080p HD content — movies, live sports, your music and photos, and more — right there on your Apple TV.
Apple TV gives you access to the best content — blockbuster films, TV programmes, sport, your music and photos, and more — on your HDTV. You can even play content from your iOS device or Mac on your TV wirelessly using AirPlay.
Hit films and TV programmes on demand
Live sport, news and weather
Your photos and videos